There are many different ways to generate leads and there are so many different ways to market yourself. Not only that but there are so many people on line marketing their business, how do you stand out from the crowd? How do you get yourself noticed? One unique strategy is to create your own E-book and using it as a lead magnet. It is unique because it is branding YOU.
Being the author of an ebook immediately establishes you as the authority. It gives you credibility in the market place. This strategy is similar to writing a blog. But it is work done once unlike a blog where you need to write articles a few times a week.
And it is easier than you think to create your own E-book. Below are the simple steps to create an ebook. Some of these steps you probably already do.
Step1: Define Your Target Audience:
I wrote an earlier blog post about this HERE. But essentially when defining your target audience, find out who they are and what problems they are having. If you are in the home based business niche, a good start would be to go into network marketing forums and find out what they struggle with. What solutions are they looking for? Is it how to get more leads, how to talk with prospects or maybe it’s how to start an ad campaign. Dig deep and try to connect with them on an emotional level.
Step 2: Define Problems of Your Target Market:
When defining your audience you will be figuring out what their problems are. Figure out what keeps them awake at night. Is it their mortgage payment, is it money to send their child to school or it to spend more time with their family.
Step 3: Provide The Solution to the Problem:
Once you have figured out a few of their challenges, then write a short ebook about the solution. Set up your ebook as a guide with step by step instructions on how to solve their problems. One huge challenge that many home business owners have is lead generation. Write an ebook about how to generate leads with Facebook or Instagram or Twitter. Or write how to set up a blog. These are just a few examples.
Step 4: Graphics:
You will want to package your ebook in a easy to read format such as a pdf with a creative graphic for advertising. You can accomplish this two ways. You can pay someone to do that on fiverr.com for $5.00 or you can do it yourself with graphic programs like canva.com or picmonkey.com.
Step 5:Promote Your Ebook:
Once you have the final product, you want to promote it. Again there are free and paid ways to promote. Twitter, Facebook, Linkedin and Instagram are terrific social media platforms to promote your ebook for free or you could use paid advertising on Facebook. When doing marketing for free, you are not paying money but it does require a lot of time. Sometimes investing in a marketing system will help to cut down your time and in the end save you money.
After you have done it once then repeat with another solution to your target audience’s biggest challenges. Again you will be building layer upon layer of authority in your niche.
Did This help You? If so I’d love to hear from you by leaving a comment below.
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The post How To Create An E-Book Lead Magnet To Generate Leads For Your Business appeared first on Lisa R. Fraser.